VicRoads (now part of the Department of Transport) is the road and traffic authority in the state of Victoria, responsible for maintenance and construction of the arterial road network, as well as driver licensing and vehicle registration.


Content Empire has partnered with VicRoads on several communication projects. We developed strategic communications including videos, posters, fact sheets and web content to support VicRoads’ roll out of the Alcohol and other Drugs for Heavy Vehicles Policy. We also developed an online learning module aimed at heavy vehicle drivers and employers. Our most recent project has been to produce content to support the L2P program.   


VicRoads continues to partner with Content Empire, valuing our strategic and creative flair, collaborative approach and ability to align communication outputs with objectives.