Dulux Protective Coatings

Client:


A DuluxGroup business, Dulux Protective Coatings is a leading manufacturer and supplier of quality protective coatings.

Project:


Dulux Protective Coatings engaged Content Empire to develop a content marketing strategy that would effectively build its owned audience and help the business to engage with current and prospective customers of value. Our strategy included the establishment of Dulux Protective Coatings’ social presence and building its following. We also devised and executed an eDM strategy to engage with new and existing audiences. Key to our relationship has been our rolling content creation service. We help Dulux PC tell and share its best success stories and shine a light on the performance and durability of its product range.

Outcome:

In partnership with Content Empire, Dulux PC has developed and agile and streamlined content ideation, production and publication process. The result? A steady flow of engaging content, offering real value and insights to key target audiences. On social, we have helped grow Dulux PC’s LinkedIn audience from zero to 1000+ via an organic only strategy.

Client feedback:

“It has been such a pleasure working with you and the entire team.”

Graduate Brand Manager, Dulux Protective Coatings

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