Department of Health and Human Services


The Department of Health and Human Services (DHHS)'s Better Health Channel is a vast resource to help people navigate the Victorian health system.


The content team at Better Health Channel engaged Content Empire to develop and execute a series of content assets on 'men's health' and 'gut health'. For men's health, we developed and delivered a content approach and assets targeting underserved audiences including regional and rural men. For gut health, we developed a delivered a content approach to meet increasing demand for reputable information about this emerging area of research and knowledge.


For both men's health and gut health, Content Empire created an information-rich, foundational content piece as well as multiple 'atomic content' assets including infographics, quizzes, listicles, social posts and animations.


Content Empire's work on men's health was recognised when we were named as finalists in the 2019 Clear Communication Awards.