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Brighton Grammar School


Established in 1882 and operating within the competitive independent schools market, Brighton Grammar School is a leading independent school for boys, located in Melbourne’s bayside.


Content Empire was engaged to conceive a powerful and memorable ‘on-brand’ campaign, including tag line, campaign creative concept, visual development and roll out strategy, logo lock up, refreshed messaging, high level marketing plan and a social media strategy.

We leveraged audience insights, our comprehensive competitor analysis and our deep knowledge of the local independent education landscape to shape our recommended approach.


Content Empire created Brighton Grammar School’s ‘Be Part of It’ campaign to reflect and celebrate Brighton Grammar’s strong sense of community and record of success across multiple areas endeavour including academia, sport, music and innovation. This distinctive campaign has been comprehensively rolled out across the school’s marketing communications – website, print and outdoor advertising, on social media and even a Be Part of It bus!

The campaign has increased the school’s local visibility and helped lift attendance at open mornings and events. Feedback from the BGS community has been overwhelmingly positive.

Client feedback

Thank you for your work creating our Be Part of It campaign. I’ve really enjoyed working with the Content Empire team.​

Marketing Manager, Brighton Grammar School