Billanook College


Billanook College is an independent, co-educational school in Mooroolbark, in Melbourne's outer east. The College offers early learning through to Year 12 in a close-knit, community-focused environment. 



Content Empire was engaged to provide end-to-end strategic advice and communications consulting, and to develop and help launch a campaign articulating not only the College's educational points of difference, but its new approach to school fees. 



Our 'Belong at Billanook' campaign was enthusiastically received by all stakeholders and has helped the school to continue to position itself strongly and thrive within its highly competitive target market.  

Client Feedback

I had the pleasure to work with Content Empire and in particular with its Principal and Editorial Director Cathy Wever. Our work together was to articulate Billanook College's strategic direction as we move towards our 50th Anniversary and I must say that Cathy and Content Empire were vital to the success of this process. Content Empire were professional knowledgable and timely in their advice and I would highly recommend them to other potential clients." 

Roger Oates

Principal , Billanook College