Client: MLC is a renowned independent girls' day and boarding school with outstanding academic and co-cirricular results based in Melbourne.
Project: Content Empire has partnered with MLC over the long term to deliver content outcomes aligned to the College's broader marketing and community engagement objectives.
Outcome: Projects we have spearheaded include the content creation and project management of MLC's community magazine, The Star and the development of marketing collateral including prospectus and brochures.
BankVic is a 100% member owned bank, focused on serving the police, health, emergency and public services, as well as their family and friends.
Content Empire partnered with BankVic to deliver a customer acquisition content campaign targeting first home buyers and investors. The campaign goal was to connect with prospective and current customers during their property buying research phase.
We created a campaign approach and strategy that aligned with BankVic’s goals and budget. To support a comprehensive paid media plan, Content Empire ideated, researched and produced a suite of assets including audience-focused content hubs, long and short form articles, member stories and atomic content for social environments including polls and quizzes.
Early content success, coupled with the changing landscape resulting from COVID-19, saw the acquisition content campaign expanded to include refinancing audiences. Content Empire quickly stepped in to develop a fresh content series aimed at this audience.
The results of this campaign exceeded BankVic’s expectations, generating 80,000+ visits to their website and a very user interaction rate.
“We have had such good experiences working with Content Empire! Thank you.”
Senior Manager, Marketing and Communications
“Content Empire has been fantastic to work with!”
Acquisition Marketing Specialist