Australian Council of Educational Research (ACER)


The Australian Council for Educational Research (ACER) is a leading provider of progressive achievement tests to schools all over Australia.


Recognising that competitor providers were becoming more active in their market, ACER engaged Content Empire to develop a comprehensive content marketing strategy to protect and sustain ACER’s leading market position. Our work with ACER involved delivering stakeholder workshops, creating a high impact content strategy, producing foundational pieces including audience personas and a comprehensive tone of voice guide. We also produced a full strategy for ACER’s proposed new progressive achievement tests website including mapping user journeys and creating wireframes.