Absolute Care & Health


Absolute Care & Health provides at home health care and support for independent living throughout Melbourne. 


Content Empire was engaged to conceive and create a results-focused six-month content marketing strategy and calendar, including all content deliverables, in support of their "Happiness at Home" social media campaign. Website content updates, aligning to Absolute's core service offering, improved website usability and engagement levels. Finally, two eGuides "How to have the early conversations" and "Navigating the aged care landscape" approached these sensitive topics with empathy and compassion. 


Content Empire's six-part "Happiness at Home" Facebook and Instagram campaign, including paid promotion to target audiences, delivered a dramatic increase in awareness and engagement, drove traffic to online video promotions and increased consumer enquiry around Absolute Care & Health's in-home care. 

Client Feedback

An agile & collaborative team, Content Empire are true partners. They guided us at the beginning of our content journey to create and execute a content calendar that encompassed innovative web and social media deliverables. Content Empire are professional, knowledgeable and a pleasure to work with. 

Madryn Sanderson 

Marketing & Communications Director , Absolute Care & Health