Can we make you a podcast? Head over to Podcast Empire.

We craft content campaigns that win awards, spark connections, and ignite action.

At Content Empire, your audience is our obsession.

Backed by journalistic smarts and a passion for powerful storytelling, we turn insights into content that cuts through the noise.

Bold ideas. Smart strategies. Stories that stick.

Services

Audience + strategy

Content creation

Social

Visual

Website

GenAI + Human

Our work

Stone & Wood Joinery

Website content for an emerging joinery brand

Stone & Wood Joinery

Website content for an emerging joinery brand

Victorian Skills Authority

Powerful promotional campaign drives measurable action

Victorian Skills Authority

Powerful promotional campaign drives measurable action

Fosroc ANZ

Content program builds trust, brand authority and supports sales

Fosroc ANZ

Content program builds trust, brand authority and supports sales

Sub-Zero and Wolf

eNewsletter for major kitchen appliances brand leads to global recognition

Sub-Zero and Wolf

eNewsletter for major kitchen appliances brand leads to global recognition

Presbyterian Ladies’ College

Comprehensive strategy and optimised web content for leading Melbourne girls' school.

Presbyterian Ladies’ College

Comprehensive strategy and optimised web content for leading Melbourne girls' school.

Perfect Hedge Trimming

Content strategy for small business launch leads to big results!

Perfect Hedge Trimming

Content strategy for small business launch leads to big results!

Industry recognition

A collaborative, creative and tailored approach

Discover

Actionable insights

Through research and facilitating stakeholder workshops, we identify, discuss and document our client’s business and marketing objectives, target audiences and communications vision.

Plan

Strategic planning

By drawing on insights and data, we construct a clear, actionable plan with activities, deliverables and timelines that support key objectives and strengthen audience engagement.

Produce

Content creation

Compelling, fit-for-purpose content solutions are at the heart of our creation process. Producing written content, graphics, video and photography, we deliver the right content mix for your website, social media, eDMs and custom publications.

Support

Campaign measurement

Ongoing support of our clients’ communications projects is built into every project through value-adding ideas, amplification and performance measurement. We’re on hand to maximise your communication opportunities.

Discover

Actionable insights

Through research and facilitating stakeholder workshops, we identify, discuss and document our client’s business and marketing objectives, target audiences and communications vision.

Plan

Strategic planning

By drawing on insights and data, we construct a clear, actionable plan with activities, deliverables and timelines that support key objectives and strengthen audience engagement.

Produce

Content creation

Compelling, fit-for-purpose content solutions are at the heart of our creation process. Producing written content, graphics, video and photography, we deliver the right content mix for your website, social media, eDMs and custom publications.

Support

Campaign measurement

Ongoing support of our clients’ communications projects is built into every project through value-adding ideas, amplification and performance measurement. We’re on hand to maximise your communication opportunities.

Brands that trust Content Empire

How we've delivered

Content Empire has been working with MLC for many years and over that time has provided high quality content planning, direction and creation to support a number of the College’s printed and digital publications. I cannot recommend the team highly enough. They are extremely professional, deliver high quality work, often with tight deadlines and are a pleasure to work with.

Jane Grlj

Marketing Manager, MLC

We have had such good experiences working with Content Empire! Thank you.

Alice Bassett

Senior Manager, Marketing and Communications, BankVic

Content Empire has been fantastic to work with!

Client Testimonial

Acquisition Marketing Specialist

Content Empire was engaged to create and ideate Brighton Grammar’s Be Part of It campaign. It has been highly effective in communicating our point of difference, engaging with prospective parents and resonating with our current families and the community. The campaign has had a positive impact to our brand both on and offline.  

Emily Beaton

Director of Marketing & Communications, Brighton Grammar School

We very much enjoyed working with the Content Empire team, and were also very happy with the work produced.

Senior Policy Analyst, International Education

Global Victoria, DJPR

Thank you to your team for all your efforts in bringing the new site live. The feedback has been great! We are thrilled.

Brooke de Bruyn

Marketing, MWT Foods

Professional, knowledgeable and innovative, Content Empire’s in-depth understanding of Dahlsens' audience and business objectives combined with their extensive industry experience, has enabled them to swiftly improve our marketing communications and develop an innovative digital customer engagement strategy.

Lara Worthington

Marketing Support Manager, Dahlsens

I have loved working with Content Empire. We are really happy with the end result!

OES Marketing Manager

Working with Content Empire has allowed us to lift our content to a higher quality across multiple platforms. The team is easy and pleasant to work with, providing a centralised content platform and support when needed.

Tayler Chalklen Zouch

Brand Manager, Dulux Protective Coatings

I had the pleasure to work with Content Empire and in particular with its Principal and Editorial Director Cathy Wever. Our work together was to articulate Billanook College's strategic direction as we move towards our 50th Anniversary and I must say that Cathy and Content Empire were vital to the success of this process. Content Empire were professional knowledgeable and timely in their advice and I would highly recommend them to other potential clients.

Roger Oates

Principal, Billanook College

Content Empire have proven to be an agile and responsive team. I worked with them to produce two multi-format, multi-part content suites to high editorial standards and am pleased with the results and the potential they provide for deeper engagement on our platform.

Ivana Rowley

Manager, Consumer Content, DHHS

Thank you for all your amazing work. It’s been a pleasure partnering with you, particularly during these extraordinary times.

Juliette Kringas

Manager, Marketing and Communications, Melbourne School of Engineering

We love you and wish we could use you all the time!

Andrew Benetto

CEO, Life Education Victoria and Tasmania

Content Empire are our preferred agency, having knowledge of our product and processes.

Cait Doyle

Content Manager, Deakin University

You've taken our narrative to a new level and strategically on point...We love you and wish we could use you all the time! The open rate for our recent eDM was off the charts at 83% – normally we aspire for about %20!

Andrew Bennetto

CEO, Life Education Victoria and Tasmania

Content Empire have an incredibly accommodating partnership style and work nimbly in times of ambiguity and shifting deliverable dates. We have a trusted relationship and I would not hesitate to recommend Content Empire for any organisation looking to engage them.

Janelle Hansen

Strategic Projects Manager, OES (Swinburne Online)

It has been great working with you and the team on this project. Really appreciated your quick turnaround and attention to detail.

Ali Khan

Digital Project Manager, Jobs Victoria, Department of Jobs, Precincts and Regions

It’s been a real pleasure working with the team at Content Empire. A special thanks to Cathy and Row for getting us to the finish line with the huge B2B journey piece of work.

Liz Baxter

Marketing Manager (Industry Engagement), Faculty of Engineering & IT, University of Melbourne

Thank you for all your incredible thinking, collaboration and flexibility throughout the process. I’ve really appreciated what you’ve achieved on a tight timeline in a complex stakeholder environment, with huge thanks to your quick thinking and work!

Dan Christie

Project Lead, Senior Secondary Pathways Reform Taskforce, Department of Education